PRESS RELEASE

FOR IMMEDIATE RELEASE

Contact: Dan Harrell, The Write Answer for Swanson Tools
408-813-1897 / dan@writeanswer.biz
Mary J. Hardel, Marketing, Swanson Tools
815-469-9453 / mary.h@swansontoolco.com


Wood Magnet™ Instantly Transforms Any 2-by
Cut of Lumber into a Custom Level.

Innovative, Multifunction Tool Wins Prestigious Editor’s Choice Award from Popular Mechanics at North America’s Largest Retailer Show.

FRANKFORT, Ill., Oct. 15, 2008 – Swanson Tools has been around 80-plus years, all of it within easy driving distance from Chicago. But practical, multi-use tools like Swanson’s new Wood Magnet™ prove there’s still a lot of invention left in the company that revolutionized building with the Speed® Square.

Soon to be in everybody’s toolbox, the clever Wood Magnet snaps securely onto any 2x4, 2x6, 2x8, 2x12, etc. piece of lumber – creating an instant long level. It doubles as an easy-to-use post level too. The Wood Magnet is one of those, “Why didn’t I think of that!” inventions that will be used frequently on dozens of projects by professionals and do-it-yourselfers alike.

The Wood Magnet was a big hit at this year’s National Hardware Show, winning the exclusive Editor’s Choice Award from Popular Mechanics. Of the several hundred new products on display, the home and feature editors of Popular Mechanics chose a mere 13 to receive the prestigious award. In addition, Do it Best gave the Wood Magnet a 2008 Members’ Choice Award.


Anyone who has ever tried to rig a long level with wire or duct tape, or keep a stud plumb with a level held against it and a hammer in the other hand, will appreciate the hands-free safety and convenience of the Wood Magnet. With its exclusive Compression Fit design, the Wood Magnet slips on easily and stays securely in place on 2-by material. Plus, its unique cut-out saddle also makes it perfect for horizontal and other uses, including on square or round posts and even pipes.

–more –
New, Multipurpose Wood Magnet from Swanson Tools 2-2-2-2


With three precision, easy-to-read vials, the Wood Magnet makes quick work of countless jobs requiring horizontal or vertical leveling – from setting up and leveling studs, joists and beams, to accurately leveling grades and screeds for walkways, play areas and gardens, to making your new mailbox stand proud. It’s great for decking, fences, water pipes and dozens of everyday tasks.

Although simple for anyone to use and to understand, the Wood Magnet was designed for years of hard work by professional framing carpenters and skilled craftsmen and craftswomen. It is constructed of high-impact ABS composite and includes a comfortable, cushioned rubber grip. A heavy-duty elastic band is included. Easily attached in one step, the band permits complete control when using the unique cut-out saddle with round or square materials.
The Wood Magnet’s benefits also include unmatched convenience and portability. Now you can have an instant level on any job site – but you only have to carry this remarkable, lightweight device. It weighs just nine ounces and measures only 8-3/4 inches high by 3-1/2 inches wide by 2-1/2 inches deep.
A real boost to anyone’s productivity and pocketbook, the Wood Magnet can replace many of the expensive, bulky and time-consuming levels being used on jobsites and home projects today. The savings could be hundreds of dollars. At only about $12, the Wood Magnet is an amazing bargain.

A Stud, Joist, Pipe & Post Level in One
The uses for the remarkable Wood Magnet are practically unlimited. It’s a blend of both form and function that makes sense, is easy to use and saves time and money. A complete list of features includes:
- Turns any 2-by material into an instant, custom level.
- Cut-out saddle for leveling posts & pipes. Cradle for 4- inch pipes & square posts.
- Three precision, easy-to-read bubble vials to
accurately find level or plumb or both.
- Long-lasting, high-impact ABS composite construction.
Hands-free operation. Compression Fit design –
slies on easily & stays in place securely.
- Comfortable, cushioned rubber over-mold grip.
- Included heavy duty elastic band attachesto
tool for added stability & control.
- Small & lightweight – just 8-2/3 inches long by
3-1/2 inches wide. Under 9 ounces.
- Winner of the Editor’s Choice Award from
Popular Mechanics.
- Winner of the Members’ Choice Award from Do it Best.
You can see a video of the Wood Magnet in action at: www.swansontoolco.com/t04424.cfm.
The Wood Magnet is available from leading hardware retailers, dealers and home centers including Ace, Do it Best, Amazon.com and others. It sells for under $12. For more info on where to buy, please see: www.swansontoolco.com/where_to_buy.cfm.

About Swanson Tools – With Swanson, you can start square and finish level. Building customer trust for more than 80 years, Swanson Tool Company is a leading, global manufacturer of layout and leveling tools. The Frankfort, Illinois-based company is the inventor of the Speed® Square and continues to proudly manufacture and distribute it and other fine carpentry and leveling tools. The Swanson product line has been upgraded and ex¬panded to meet the changing needs of loyal customers, contractors and do-it-yourself enthusiasts worldwide. For more information call (815) 469-9453 or visit www.swansontoolco.com.
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About Swanson Tool Company (www.swansontoolco.com)
Swanson Tool Company is a leading, global manufacturer of layout and leveling tools. The Frankfort, Il-based company is the inventor of the SPEED® Square and continues to proudly manufacture and distribute the Swanson SPEED® Square and other fine carpentry and leveling tools. The Swanson product line has been upgraded and expanded to meet the changing needs of loyal customers, contractors and do-it-yourself enthusiasts, world-wide.